Morocco Classic Tours
Technical SEO for a Moroccan tour operator: a clear audit, a prioritised roadmap and the fixes that help its tours get found on Google.
01 — The challenge
Great tours, but a website Google struggled to read.
Travellers plan their trip to Morocco on Google. Technical issues on the site made it harder for search engines to crawl and understand the tour pages, so they were not showing up as they should.
02 — The solution
A roadmap-driven technical SEO cleanup.
I ran a technical audit, turned the findings into a prioritised roadmap, and fixed the issues step by step — starting with the ones with the biggest impact on how Google crawls and ranks the tour pages.
- Technical audit Crawl, indexing and speed issues identified.
- Prioritised roadmap Fixes ordered by impact, not by guesswork.
- Implementation Issues fixed step by step on the live site.
- Search Console Progress followed with Google's own data.
Morocco Classic Tours organises trips across Morocco. Its tours are what travellers look for, but technical problems on the website were making it harder for Google to show them.
My approach
- Audit: a technical review of crawling, indexing, speed and page structure.
- Roadmap: every issue ranked by its impact, so the most important fixes come first.
- Fixes: implemented step by step and checked in Google Search Console.
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